96% of all experiences begin with a search engine. If your law firm in Waterloo isn’t optimized for search engines like Google, you will miss out on leads, clients, and opportunities. Other competing firms will outrank you and begin taking clients that could’ve been yours.
That’s where WiseMedia comes into the picture. Our marketing agency helps attorneys in the Waterloo, Kitchener, and Cambridge areas improve their digital presence and growth through SEO services.
How our Waterloo law firm SEO services work
At WiseMedia, we have a three-step process for implementing our legal SEO services.
First, we analyze your website and discover where it can be improved to rank higher in search engine results pages (SERPs). Our team uses an extensive technical checklist and suite of SEO tools o find bottlenecks and opportunities.
Secondly, we create content that will help you get the SERP ranking you need with an effective digital marketing campaign. Our team also creates a bespoke plan to improve your firm’s organic performance and strategies or outranking competitors.
Thirdly, after generating leads through organic traffic from high rankings on page one of Google’s first page of results, we convert those leads into clients by creating a marketing funnel that operates on autopilot. Your job is to simply pick up the phone and close cases.
WiseMedia will report on traffic, performance, keyword rankings, and other important metrics so you can clearly see the return on investment and progress.
Benefits of Waterloo law firm SEO services
Why should your law firm invest in SEO services?
SEO optimization is more than just ensuring your web presence ranks highly in organic results, it means getting your pages found for relevant search queries. Organic traffic, found through searches that have produced it for you, drives quality visitors to your site without any work on your side.
When choosing digital marketing channels, return on investment (ROI) is a top priority. A high-quality SEO strategy provides an impressive ROI over time, but it does require patience. Proper search engine optimization will gradually compound over time, generating your legal practice more traffic, calls, referrals, and awareness.
It is important for any attorney with a website to be interested in search engine optimization or SEO. Traditional marketing may provide more clients, but SEO leads close much higher at a rate of 14.6%. In fact, the first Google listing gets 33% of all search traffic. Ranking on the first page of Google for target keywords will generate high-quality traffic that converts. Plain and simple.