We know that many personal injury lawyers are looking to get their website higher up in the SERPs. We can help you with your SEO goals and make it easier for people to find you online. However, there are a few things we want you to keep in mind before signing on with us, mainly what an SEO service will do for you and why it’s worth investing in one.
How our personal injury SEO services work
These are the steps our team of legal SEO experts take when improving a personal injury firm’s or attorney’s search engine performance.
Website and SEO audit
First, we’ll assess your website’s current performance and give you a report. This will include the site’s weaknesses as well as areas that are already optimized for search engines.
After this assessment, our team of SEO experts will work with you to create an action plan that includes both short-term and long-term goals for increasing your firm or attorney’s rankings on Google and other important sites like Bing & Yahoo!
The next step is implementing these strategies by creating new content or improving existing pages on your site. We may also recommend changes to meta data (like titles/meta descriptions), internal linking structures, HTML code optimization, etc., depending on what needs improvement in order to help you rank higher organically.
On-page search engine optimization
One of the most important parts of our personal injury SEO services is on-page optimization. We take a careful look at your site’s HTML code to see if there are any opportunities for improvement, but we also check the page titles and meta descriptions. These elements should be well-optimized in order to help search engines crawl and rank your web pages higher.
Off-page optimization and backlink building
Next, we focus on improving the elements off of your website to improve its search engine rankings. This includes backlink building, which is a vital part of most SEO strategies. We will work with you to create content that draws in visitors and builds up your online brand’s reputation over time.
We can also help you rank higher by targeting keywords relevant to personal injury law firms that are currently under-optimized or not being targeted at all. This ensures that when people search for these popular keywords on Google or Bing, they find your website along the way.
Our team of content writing experts will write your firm high-quality content that ranks on the first page of Google, increases organic rankings, and generates traffic.
All of our content is written by certified writers, for quality control. We also regularly check on sites that are using the same keywords to ensure your site ranks higher than theirs on Google. As well as checking other law firm websites in your area or competitors on Google Maps and local directories to make sure you don’t fall behind them when it comes to reviews and overall rankings.
Why personal injury lawyers need SEO
These are several benefits of investing in WiseMedia’s SEO services for personal injury lawyers.
Improved organic rankings and visibility
A good SEO campaign is never just about getting more traffic. It’s also about improving your site’s visibility, so you can attract the right kind of visitors for your practice area at all times. This means we can increase qualified leads and sales opportunities by developing a consistent and strong online presence through graphic design and content creation tailored to optimize keywords and phrases that matter most in search results.
We make sure those listings show up first on Google Search pages as well as other directories like Yelp, Yellow Pages, Bing Business Portal, Facebook, etc.) With an optimized website people will come looking specifically for what you offer rather than someone else who may not be able to provide the same level of service or expertise.
Acquire more clients
Search engine optimization, when done correctly, drives bottomline. This is thanks to increased visibility and search engine ranking for preferred keywords and phrases related to personal injury law.
Furthermore, our personal injury SEO services increase conversion rates because your website will rank high in searches so people who are looking for a lawyer can find you first instead of other lawyers. This means more clients. Additionally, it attracts higher qualified leads that are ready to convert whereas most attorneys don’t have their site optimized which results in lost opportunities.
Outrank competing law firms
One of the greatest benefits of effective SEO for personal injury firms and attorneys is outranking the competition. After all, you know as a lawyer that there is no shortage of competing firms. And, if any of them are performing search engine optimization, they have an edge over you. Choosing WiseMedia as a trusted partner enables you to rank higher than other firms and attorneys in your area and globally.