Nolo vs LegalZoom – Comparison For Lawyers and Firms

Choosing the right legal directory for your firm can be difficult. It is important to make sure you are choosing one that is tailored to fit your needs. That is why we have created this blog post comparing Nolo vs LegalZoom, two of the most popular legal directories on the market today. We will compare features, benefits, and pricing of both platforms so that you can find the best fit for your business!

What is Nolo?

Nolo homepage

Nolo is a free legal directory that was founded in 1971. With over 100,000 lawyers listed on their site, they are one of the more popular directories for attorneys and firms alike. Their platform provides users with access to attorney profiles as well as ratings and reviews so you can find an attorney or firm based on your specific needs. They also offer up expert articles related to law topics which may be helpful when searching for new legal information outside of your firm’s knowledge base.

Law firms and attorneys can use Nolo to increase their online visibility, generate leads, and drive referral traffic to their websites. Nolo also offers the option to add a lawyer directory page on your website. This gives users easy access to your firm’s profile, contact information and more from anywhere they are surfing online from their devices.

What is LegalZoom?

LegalZoom homepage

LegalZoom is another popular platform that provides legal documents for individuals at an affordable rate. They have been in business since 2001 and provide over 800 different kinds of legal forms which can be downloaded instantly after purchase or sent through the mail if requested by the customer. LegalZoom has become a household name allowing people of all ages across America to easily create legally binding contracts without breaking their budget on expensive attorneys’ fees, while still providing quality guidance when needed throughout each transaction process – all available on one website.

Nolo features

Let’s begin with Nolo. They currently offer two subscription types, Profile and Premium. Profile gives you a professional attorney profile, unlimited article publishing, direct leads, and flat fee pricing so you know exactly how much you’re paying.

Nolo subscriptions

Premium, on the other hand, offers all of the features of the Profile subscription plus lead generation through Nolo’s network, premium positioning & exposure, and ROI-driven pricing.

When choosing Nolo as a legal directory, you can look forward to:

  • Real time leads that are filtered based on your location and practice area to maximize conversion rates.
  • A professional profile that appears on the Nolo website and search engines.
  • Exposure through one of the world’s largest legal networks.
  • Powerful reporting that helps you measure the performance and return on investment of Nolo.

Nolo pricing

What is the cost of Nolo? This will depend on the subscription you choose. To receive a quote and begin using the platform, visit this link and click “Join Today.”

Nolo advertising page

Fill out the form and click “Submit” once you are finished.

Nolo contact form

A Nolo representative will then contact you to tell you more about their services and determine a quote. Unfortunately there are no pricing options listed publicly on their website although they do state you will either pay a flat fee or per lead.

LegalZoom features

LegalZoom connects clients with law firms and attorneys across all 50 states in the United States. They are always seeking talented attorneys that have a passion for helping people and want to grow. LegalZoom can help you grow your legal practice by:

  • Connecting you with qualified leads to schedule consultations.
  • Generating referrals through LegalZoom’s network.
  • Gain access to LegalZoom’s latest services and updates.

LegalZoom pricing

Similar to Nolo, there is no direct pricing on LegalZoom’s website. Instead, you have to submit a form and contact them to receive a quote and learn more. Visit here and complete the form at the bottom of the page. It requires you to enter your name, firm name, email, website, law firm size, and where you are licensed. Click “Submit” when you are finished.

LegalZoom contact form

Verdict on Nolo vs LegalZoom

There are a few main differences between Nolo vs LegalZoom to consider as an attorney and law firm. Firstly, Nolo receives nearly double the amount of traffic and visibility that LegalZoom gets. In fact, LegalZoom generates approximately 3.5 million monthly visitors while Nolo drives over 7 million. You gain more than double the exposure with Nolo.

Both, however, don’t have direct pricing on their website and require you to contact them. A slight inconvenience but they are selective with who they work with so this makes sense. Nonetheless, Nolo offers flexible pricing via a flat rate or per lead which LegalZoom does not.

Based on our research, we personally recommend that law firms try Nolo. Or, you can contact both to learn about their services and compare quotes.

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