Law Firm Webinar Marketing: How to Use Webinars to Grow Your Legal Practice

Webinars are a powerful marketing tool that more legal professionals should be taking advantage of. By hosting informative webinars, you can attract potential clients from all over the internet. In fact, 79% of organizations already use webinars as a channel to generate leads.

Webinar marketing stats

In this blog post, we will teach you how to use webinars to grow your legal practice. We will also provide you with tips on how to put on a great presentation, and advice on software that can help make your webinars run smoothly.

What are legal webinars?

Webinars are online seminars that allow you to interact with your audience in real-time. They are a great way to build relationships with potential clients, as well as showcase your expertise on a certain topic.

Law firm webinar page example
An example of a law firm (McMillan) that offers webinars on different legal topics.

There are many different software programs that you can use to host a webinar. Some of the most popular options include:

  • GoToWebinar
  • Zoom
  • Webex

Before you decide on which software to use, it is important to consider your budget and what features you need. For example, Zoom offers a free plan for individuals, while GoToWebinar has a more comprehensive set of features but comes at a higher price point.

How do you run a webinar as a law firm?

Now that you know what law firm marketing webinars are and what software to use, it is time to start planning your own. When putting together a webinar, there are a few key elements that you need to keep in mind:

  • The topic of your webinar should be something that would be of interest to your target audience.
  • The length of your webinar should be between 45 minutes to an hour.
  • You will need to create PowerPoint slides or another type of visual aid to help guide your presentation.
  • It is important to have a clear call-to-action (CTA) at the end of your webinar. This could be something like signing up for your email list, scheduling a consultation, or downloading a free guide.

By following these tips, you will be well on your way to hosting a successful webinar that will help you grow your law firm.

You can learn more about marketing a legal practice in our online trainings.

That brings me to my next point.

What makes a good webinar?

If you want your webinars to be successful, there are a few key things that you need to keep in mind. First and foremost, your presentation must be engaging. This means having a well-structured argument, using persuasive language, and keeping the audience’s attention throughout the entire presentation.

It is also important to use visual aids such as PowerPoint slides or videos. This will help make your points clear and ensure that people are actually paying attention to what you’re saying.

Lastly, it needs to be relevant. The webinar topic and content should be hyper-targeted toward your ideal client and their interests, struggles, and goals. This attracts the prospects that are most likely to convert while offering them the best webinar experience.

Law firm webinar marketing advice

Next, let me share tips on how to generate the most leads and growth from webinars as a law firm.

Offer value and help clients with their goals

When you are planning your webinar, it is important to keep in mind what you can offer your audience that will help them achieve their goals. Your presentation should be packed with valuable information that they can use in their everyday lives.

Target pain points in the webinar

Your webinar should address the pain points that your ideal client is experiencing. By doing this, you will be able to show them how you can help them solve their problems. It also creates an emotional connection that gets them hooked and watching more. Emotions are often what drives us to take action and purchase a product or service, so they must be an integral part of your marketing campaigns (webinars in this case).

Create social proof and authority

As a law firm, you need to establish yourself as an authority figure in your industry. This can be done by sharing statistics, case studies, and client testimonials during your webinar. These elements help to create social proof and show that you are an expert in your field. Prospects will trust you and be more likely to schedule a free consultation or take another positive action.

It’s proven that 90% of customers say that positive reviews influence their purchasing decision. That means if you include testimonials or other proof throughout your webinar, it will heavily impact the chances of prospects contacting your firm for more information.

Social proof stats

Engage with your audience

During your webinar presentation, attendees will have questions and comments. It is important to take the time to answer these questions as they come up. This shows that you are engaged with your audience and that you care about their needs.

It is also a good idea to have a live chat function set up so people can type in their questions and get an immediate response. This way, everyone can follow along and get the information they need without disrupting the flow of the presentation.

Upsell your legal services at the end

One of the biggest mistakes law firms and businesses, in general, make while performing webinars is talking about their products or services too often. Doing so makes the webinar seem like a sales pitch and will cause attendees to leave or lose interest.

Instead, focus on delivering value, information, and content while briefly mentioning your services and results. Then, at the end of the webinar, you can upsell your attendees on scheduling a consultation or taking another action.

Final thoughts on law firm webinar marketing

By following these tips, you will be well on your way to hosting a successful webinar that will help you grow your law firm. Law firm webinars are an excellent way to generate leads and build relationships with potential clients. We hope that this blog post has taught you everything you need to know about getting started with law firm webinar marketing.

Additionally, you can become a certified legal marketer through our online training.

Learn How a Lawyer Went From A Few Phone Calls to Daily Inquiries.

An older legal professional completed the training and went from a quiet phone to daily inquires. No tech skills required.

FREE Training: Avoid The Epidemic Killing Lawyer Careers

Every single day, lawyers are losing clients because of one tiny issue going overlooked. It takes 5 minutes to fix and zero technical skills required.

Solving this might be the most important thing you do for your career in the next decade.