Law Firm Marketing Case Studies
The law firm had a fresh blog with little to no content, search engine presence and traffic. They also did not understand how to professionally research keywords or topics that would attract their buyer personas or create high-quality articles.
We provide a full-service SEO campaign that is tailored to your specific needs. We research the most useful keywords and topics, create high quality content on these subjects, distribute it across social media channels for maximum exposure, and use lead magnets as an incentive throughout the process.
We worked together for approximately 12 months on the project.
As a new law firm, the practice had little traffic, clients, and growth. They also didn’t have a clearly defined content marketing, lead generation, or SEO strategy. Their UVP and positioning also needed improvement.
We consulted with the firm and helped them gradually optimize an effective inbound marketing and content strategy. We A/B split tested various channels, topics, formats to determine the highest ROI approaches.
SEO blog posts were written by us on a weekly basis and backlinks built through guest posting. The service was positioned uniquely while ensuring it deeply resonated with solving buyer persona pain points as well – including lead magnets that are engineered for different stages of buyers’ journey included within our content offerings.
The law firm client needed help with how to properly conduct content marketing—particularly blogging—to drive organic traffic and align it with their funnel. They had little to no search engine presence, which meant there was a lot of work ahead for our agency team in order to boost the company’s rankings on Google searches.
After analyzing the client’s niche and target customer profiles, we carefully crafted a blog strategy that would promote their business. This strategic plan was supported by research into competitive content as well as keywords related to each post for maximum SEO exposure.
Once approved, this resulted in an editorial calendar of posts with accompanying marketing campaigns to drive traffic back to our clients’ website while also providing them with results-driven advice on how they can improve online visibility through blogging and other marketing strategies.