The ABCs of Law Firm Marketing Automation

Law firm marketing automation is a process that can save law firms time and money. It involves using technology to automate certain tasks that would traditionally be done manually. This can include things like email marketing, social media campaigns, or even customer relationship management (CRM). As a matter of fact, 30% of business owners agree that saving time is the biggest benefit of marketing automation.

Marketing automatiion benefits

Automation can help law firms manage their marketing more efficiently and effectively. In this blog post, we will discuss what law firm marketing automation is, how law firms can use it within their marketing campaigns, and some helpful tools for getting started.

What is law firm marketing automation?

Law firm marketing automation is the use of technology to automate certain tasks that would traditionally be done manually. This can include things like email marketing, social media campaigns, or even customer relationship management (CRM). Automation can help law firms manage their marketing more efficiently and effectively.

What are the benefits of marketing automation for law firms?

One of the main benefits of law firm marketing automation is that it can save law firms energy and resources. Automating common tasks can help law firms speed up their workflow and optimize their marketing budget. Additionally, using automation tools can help legal practices reduce the amount of time they spend on menial tasks, freeing up more time to focus on strategic initiatives or client relationships.

Another benefit of law firm marketing automation is that it can improve campaign results. When tasks are automated, they can be carried out more consistently and accurately. This leads to better results overall, as well as increased efficiency and ROI. Additionally, law firm marketing automation can help law firms better target their audience and improve communication with clients.

Finally, law firm marketing automation can help law firms stay organized and compliant. By using automated tools, law firms can keep track of all their marketing activity and ensure that they are adhering to all relevant regulations.

How law firms can implement marketing automation

Here are approaches legal practices can take to implement marketing automation within their businesses.

Email marketing sequences

81% of small businesses use email to acquire and retain clients. That’s why email marketing sequences are a great way to use law firm marketing automation. They allow law firms to automate the process of sending out emails to potential and current clients. This can include things like automated welcome messages, follow-up emails, or even email newsletters.

Email marketing and SMBs

There are a number of different tools that law firms can use for email marketing sequences. Some popular options include AWeber, MailChimp, and GetResponse. All of these tools offer features that allow you to create automated email campaigns.

To get started with email marketing sequences, law firms should first determine their goals and objectives. What do they hope to achieve with their email marketing? Once they have determined this, they can start creating content that aligns with those goals. Additionally, law firms should create a contact list of potential and current clients. This will help them ensure that their email marketing campaigns are reaching the right people.

Once law firms have created their content and contact lists, they can start setting up their email marketing sequences. This involves creating automated messages that will be sent to recipients at predetermined times. Most email marketing tools offer a variety of templates that law firms can use to get started. They also offer a wide range of customization options, so law firms can make sure their sequences match their branding and style. Here’s an example of a successful automation we’ve created:

Email automation example

Email marketing sequences can be an extremely effective way for law firms to automate their marketing efforts. By using automated messages, law firms can reach more people with less effort.

Sales follow-ups

Sales follow-ups are another great way to leverage law firm marketing automation. They allow law firms to automate the process of contacting and following up with potential clients. This can include things like automated email messages, phone calls, or even social media interactions.

There are a number of different tools that law firms can use for sales follow-ups. Some popular options include Salesforce, HubSpot, and Pipedrive. All of these tools offer features that allow law firms to create automated sales processes like:

  • Text messages to remind for appointments.
  • Emails to promote your legal services and consultations.
  • Reminders for your sales team to make phone calls.
  • Score leads based on their likeliness to convert.
  • Etc.

Social media management and scheduling

Law firms can also use law firm marketing automation to manage and schedule their social media posts. This can include things like automated posts, social media monitoring, and even reputation management.

Some popular tools we recommend include Hootsuite, Sprout Social, and Buffer. Leverage these to schedule content ahead of time, gain insights into content performance, understand what competitors are doing on social networks, and discover other opportunities.

For example, you can sign up for Buffer for free and attach your social accounts.

Getting started with Buffer

Create a post and click “Schedule Posts” to have them published at a future date.

Scheduling post on Buffer

On that note, read our blog post on LinkedIn for law firms.

Competitive analysis

Understanding what competing law firms are doing to acquire clients and grow is critical for your practice’s growth. You can automate competitive analysis to find opportunities to beat competitors.

You can use tools like Spyfu, SEMrush, and Buffer to see where other firms are getting traffic from, backlinks, what keywords they are ranking for, and more. This data can help law firms uncover opportunities to improve their own marketing and beat the competition.

For example, register for a free account on SEMrush and type in the URL of a competing law firm.

SEMrush dashboard

This will uncover how much organic and paid traffic they are generating, what keywords they rank for, which websites link to them, and other key metrics.

This brings me to my next point.

Search engine optimization opportunities

Search engine optimization is extremely competitive. You are constantly battling other websites to rank on the first page of Google and get clients. However, since 68% of online experiences begin with a search engine, your legal practice must use it as a marketing strategy. You can use law firm marketing automation to uncover opportunities to improve your website’s SEO without having to spend hours doing it by hand.

Tools like Moz, Ahrefs, and Majestic offer features that allow you to see what keywords your competitors are targeting, backlinks they are getting, and more. This data can help law firms identify new opportunities to improve their SEO and get more traffic from search engines.

The bottom line on law firm marketing automation

Executing marketing campaigns as a law firm takes time, energy, and resources. Intelligently implementing automation will save your legal practice in all of these areas.

You can use marketing autoThe ABCs of Law Firm Marketing Automation: What It Is, How to Use It, and Helpful Toolsmation in practically every channel. Social media posts can be automated and scheduled ahead of time. Entire email sequences can be sent at exact times, dates, and based on user behaviour. Competitive analysis and search engine data can appear in your inbox at precisely the right time.

It comes down to deciding which tasks and channels require automation to save your practice time. Then, choose the correct tool to help you achieve these goals. Test and measure on a regular basis to ensure that you are getting a good return on investment.

Schedule a free consultation with WiseMedia if you need legal marketing experts to implement automation and other campaigns.

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