Every day, thousands of lawyers wake up and log in to LinkedIn. They start looking for ways to increase their visibility so they can generate more business. But, what does a good lawyer’s profile look like? Which profiles should you be studying and emulating in order to increase your own marketing potential on LinkedIn?
With over 645 million active users, LinkedIn is a critical marketing channel for lawyers and firms. It can be used to generate leads, traffic, and awareness. However, it must be used correctly.
In this blog post, we will explore the best law firm LinkedIn profiles out there, highlighting why each one is optimized for success and what you can learn from it.
You can also learn more about marketing in our legal marketing courses.
Best lawyer LinkedIn profiles
These are lawyer LinkedIn profile examples that you can learn from to improve your social media presence and growth.
This is an employment lawyer from Toronto, Ontario Canada. Note that he has a professional headshot and clean cover photo. It isn’t distracting and makes the profile look a lot cleaner. You’ll notice this trend a lot throughout this article and when you browse LinkedIn profiles yourself. He highlights both his current law firm position and relevant education.
According to the “Activity” tab, this lawyer is also active in engaging on other people’s posts. This is critical for driving more traffic to your profile and building connections. You can’t just post your own content and hope for people to come to you.
The “Experience” section of the profile is full of relevant legal positions. Something to consider is optimizing your work experience to focus on law or particular practice areas. While putting any positions you’ve held might seem like a good idea, it can actually make a profile look messy and unprofessional.
Notice how this lawyer also put a large description under his current position that details his roles, responsibilities, and what he has accomplished. Don’t leave your work experience descriptions blank.
Under “Skills & endorsements,” he has endorsements for relevant skills and areas of knowledge. This creates social proof as other people are vouching for his expertise.
One critique we would highlight is that this lawyer could have and given more reviews.
I’d also recommend reading our guide on how to write an attorney bio to make the most out of your social profiles including LinkedIn.
This is a transactional lawyer profile on LinkedIn. Some things to note about this profile:
- Shahrouz has a great photo that is professional and high quality. This gives him a good first impression.
- His headline is clear and concise, letting people know he’s a lawyer and what type of law he practices.
- He has an extensive list of skills.
Also, note that he has a thorough about section that details his expertise, knowledge, and background as a lawyer. Most professionals (in any field) make the massive mistake of not taking advantage of this part of their LinkedIn profile.
This lawyer also lists their volunteer experience which is good because it communicates his values, interests, and shows that he’s willing to go out of his way to help people and good causes.
While he only has one accomplishment published, it’s worth noting that you should place any awards or achievements to act as social proof and further improve your credibility.
Sean Van Helden
This is the LinkedIn profile of a civil litigation lawyer. You will notice the trend of a headshot and a blank or simple cover photo. This keeps the profile professional and not overbearing.
His about section goes into detail about his expertise in commercial litigation and insurance defence. This separates him from other lawyers and lets prospects know exactly how he can serve them. He then goes into specific practice areas as well.
At the time of this article, this lawyer had very little activity on their profile which we believe is a huge mistake. When we consult with lawyers or contract our marketing services to them, social media is an important part of the process. Posting regularly on LinkedIn helps drive traffic and awareness to your legal practice. It also builds trust, credibility, and makes you stand out from other profiles.
Jeremy R. Summerlin
Here we have an employment lawyer profile that once again has a professional headshot and empty cover photo. He has 500+ connections which help him reach a wider audience and stay connected with prospects and colleagues. Make sure that you regularly connect with potential clients and people in your industry. You never know what opportunities can come from it.
An interesting approach his lawyer takes in their about section is directly listing an email, phone number, and blogs. The first two help generate leads while the blog links drive traffic. Since most prospects will want to learn more about you and your practice, promoting content you publish is a great strategy to align with that behaviour.
You can see that he is also very active, consistently commenting on other users’ posts. Additionally, he’s built up nearly 1,900 followers which increases his online visibility when he publishes his own posts and content. Be patient when building a social following. It takes time and consistently over the long term.
As I mentioned previously, reviews (“endorsements” on Linkedin) are extremely important for conversions and social proof. This lawyer has an impressive 18 endorsements from colleagues and clients which builds authority and increases the likelihood of someone contacting him.
He also takes advantage of the accomplishments section of his profile, displaying several organizations he’s been a part of, honours & awards, and publications he’s contributed to.
Final thoughts on the best lawyer LinkedIn profiles
Linkedin is an essential marketing channel for lawyers and attorneys. When used correctly, it can generate leads and increase your online visibility. Unfortunately, most lawyers create social profiles and don’t use them. You must be active and optimize them accordingly to maximize their return on investment.
Based on the lawyer LinkedIn profiles we looked at today, here are the main takeaways to consider:
- Ensure that you have a professional headshot or another photo as your display picture.
- Use a simple cover photo or keep it blank to sustain a professional image.
- Leverage the “About” section to create credibility, authority, and trust. Additionally, use a call to action and list your contact information.
- Post content and your thoughts on relevant topics on a regular basis.
- Like, comment, and share other people’s posts.
- Maximize the number of people you connect with to increase your reach.
- Get endorsements on your profile to create social proof.
- List your education, work experience, and skills.
- Add any awards you’ve received.
If you need help with marketing, discover more about our legal marketing certification program.