When experiencing financial hardship, many people look to the internet for a solution. Eventually, they end up on a landing page explaining the benefits of filing bankruptcy.
These pages are often run by bankruptcy lawyers like you. This is why having an online presence for your firm is so critical. Without a proper online presence, it can be challenging to gain a competitive edge over other bankruptcy law firms, especially in the digital age we live in today.
Nearly 100% of people seeking legal advice start online. Therefore, if you’re not marketing your services through digital channels, you could be missing out on many potential clients.
Even if you do set about creating a marketing strategy for your law firm, you may find that it’s not as simple as it sounds. At WiseMedia, we understand that digital marketing for bankruptcy attorneys has unique challenges.
For example, many potential clients who are already dealing with financial problems may worry that they can’t afford your services. Or, they may doubt that you’ll be able to help them in the first place.
But, when you work with an experienced marketing agency like WiseMedia that provides bankruptcy lawyer marketing services, you can remove all of these doubts and convert more leads into clients.
Digital Marketing for Bankruptcy Lawyers
We live in a world where everything is digital. Using the internet to find legal advice and solutions is no exception. We’re here to help you take advantage of that by positioning you as an expert and thought leader in the legal industry. This is what gains trust with potential clients. This is what gets results and conversions, and ultimately, clients that pay.
We offer a wide range of digital marketing services to help you attract new bankruptcy clients.
Search Engine Optimization (SEO)
No matter the reason an individual needs a bankruptcy attorney, they’re highly likely to search the internet for an expert who can get them the help they need. If your site isn’t ranking in the search engines, you lose a great opportunity to attract those people.
On the other hand, when your website is ranking high in the search engine results pages (SERPs), you stand a much greater chance of increasing traffic to your site. If your site provides them with the information they need, they’re more likely to trust you and hire you as their attorney.
Our team of experts will optimize your website, create high-quality content, and build authoritative backlinks to increase your firm’s search engine visibility and traffic.
Pay-Per-Click (PPC) Campaigns
Even though many people don’t trust ads, a well-designed ad can make a big difference in helping you attract clients. Plus, ads are highly visible, and you don’t have to worry about getting your keyword(s) ranked in the SERPs.
When a potential client searches “bankruptcy lawyer”, the first set of results that pop up are pay per click ads. This means they’ll see your ads first before reaching organic results.
Thus, you can grab their attention within seconds of them landing on the page. All you need is an eye-catching ad with the right keywords and captivating copy that gets lots of clicks. We will completely manage your paid ad campaigns from creating landing pages to writing sales copy and designing creatives.
Content Marketing
When it comes to marketing for bankruptcy services, building trust should be your number one focus. Why? Because when potential clients are in a difficult financial spot, they don’t want to be sold to.
They won’t trust a legal practice that they feel only wants to take their money. This is with any potential client, but it especially rings true for leads experiencing financial hardship.
This is where content marketing gets its value. When you create a well-thought-out post that answers questions, provides helpful solutions, and offers sound advice, people will look at you as a trustworthy source, and eventually someone who can help them navigate the complicated bankruptcy filing process.
WiseMedia will create your bankruptcy law practice marketing material such as blog posts, reports, case studies, and other content.
Our Marketing Process
When you work with us to promote your law firm’s bankruptcy services, here’s what our process looks like, from start to finish:
- Planning: After your initial consultation with us, we’ll determine your unique needs and challenges. Then, we’ll plan out the project and pertinent details such as scope, key performance indicators (KPIs), deliverables, and deadlines.
- Implementation: Our team begins conducting the project, whether that’s designing your website or implementing marketing strategies. We’ll constantly update you on progress and results.
- Results: At this stage, the project is complete. WiseMedia will provide reports and show you how your firm has grown by working with us.
- Maintenance: Through a monthly retainer, we’ll continuously provide you with services, which involve maintaining and tweaking your digital marketing campaigns.
Grow Your Law Firm to New Heights With an Experienced Bankruptcy Lawyer Marketing Agency
Are you ready to help your law firm gain more exposure and visibility, beat the competition, and save precious time?
Trust WiseMedia to help you reach your digital marketing goals. We’ll tailor our services to your unique goals and needs. Contact us today for a free consultation.
Frequently Asked
Bankruptcy Law Firm Marketing Questions
You have questions about how WiseMedia can help your law firm, we have answers.
Why do bankruptcy law firms need marketing?
Digital marketing services are important if you want to stand out from the competition and attract more clients. Prospects search for law firms and attorneys using the internet more than any other channel as well.
How long do projects take?
Each project is different. For example, a web design project might take 4 weeks, but other clients work with us on a month-to-month basis for steady growth through marketing. After we understand your objectives, our staff will provide you with a custom proposal.
What is your average project cost?
The starting fee for a project with law firms is typically $5,000 to $10,000. Every firm’s demands are unique, therefore we give free estimates after discussing your needs with you.
How long until I see results?
WiseMedia’s vision follows a long-term strategy, which means your organization will see results over time. Our staff also offers reporting and analysis so you can evaluate the success of campaigns and strategies.
What ROI can I expect?
The return on investment of our bankruptcy law marketing services can be significant based on the value of your clients.
How do I get started?
Get in touch with us to schedule a free consultation.
